Distributing Pink Ladoo to friends and family to announce & celebrate a girl’s birth is now a viral trend within the South Asian diaspora communities around the world.

Thousands of boxes of Pink Ladoo have been given out to announce girls’ births and sweet-shops across the UK, Canada and Australia have included Pink Ladoo on their menus in response to the demand generated by our campaign.

We have amassed over 65,000 followers on social media, and received extensive media coverage.

In 2018 we advised the Canadian government on how best to tackle gender-inequality issues impacting the Indo-Canadian community.

We were also recognised in Canadian and British Parliament for working to create meaningful change in communities across both countries.

And much more.